Small wins, big changes.
Realigning Mochi’s social presence with its core mission of human-centered, shame-free health care.
Campaign Concepts
Anjali Mathi, Product Designer
Small wins, big changes.
Small wins, big changes.
Realigning Mochi’s social presence with its core mission of human-centered, shame-free health care.
Realigning Mochi’s social presence with its core mission of human-centered, shame-free health care.
DURATION
DURATION
Oct 2025 - Nov 2025
TOOLS
TOOLS
Figma, Pexels, ElevenLabs
Figma, Pexels, ElevenLabs
This is a conceptual brand campaign for Mochi Health, not official work!
This is a conceptual brand campaign for Mochi Health, not official work!
CONTEXT
CONTEXT
I created blah blah for blah.
We’re designing a platform that helps travelers plan, personalize, and adjust trips, from the first spark of inspiration to navigating experiences in real time. I joined early, when the team was small, fast-moving, and mostly business-focused. At the time, there were no formal UX or product processes in place, which meant I've had the opportunity to shape how design fits into our long-term strategy and decision-making.
The goal is to build thoughtful, scalable design structure in a space that's still in flux: balancing big-picture vision with what's feasible, meaningful, and intuitive for travelers.
We’re designing a platform that helps travelers plan, personalize, and adjust trips, from the first spark of inspiration to navigating experiences in real time. I joined early, when the team was small, fast-moving, and mostly business-focused. At the time, there were no formal UX or product processes in place, which meant I've had the opportunity to shape how design fits into our long-term strategy and decision-making.
The goal is to build thoughtful, scalable design structure in a space that's still in flux: balancing big-picture vision with what's feasible, meaningful, and intuitive for travelers.
AUDIENCE INSIGHTS
AUDIENCE INSIGHTS
Mochi Health’s messaging should build on empathy, not appearances.
Current weight-loss marketing relies on shame, body checking, and body surveillance. Mochi Health’s mission seeks to combat shame-based weight narratives by centering the power of joy, celebrating small wins, and really listening to people.
Our target audience is tired of modern weight-loss culture and the noise that it comes with. They want authentic, transparent care that feels human, and progress that’s measured in more than just pounds.
These journeys should revolve around energy, joy, and empowerment.
Current weight-loss marketing relies on shame, body checking, and body surveillance. Mochi Health’s mission seeks to combat shame-based weight narratives by centering the power of joy, celebrating small wins, and really listening to people.
Our target audience is tired of modern weight-loss culture and the noise that it comes with. They want authentic, transparent care that feels human, and progress that’s measured in more than just pounds.
These journeys should revolve around energy, joy, and empowerment.
VISUAL LANGUAGE
VISUAL LANGUAGE
Social media users are gravitating towards vulnerable, compelling storytelling told with high-quality visuals.
Social media users are gravitating towards vulnerable, compelling storytelling told with high-quality visuals.
The plan: cinematic mini-stories that visualize moments of joy and self-trust, without faces, body checking, or “before-and-after” imagery.
We want to feel like a breath of fresh air on their feeds. How? By prioritizing small, tactile moments that feel honest and grounded that’s different from typical, preachy wellness content.
The plan: cinematic mini-stories that visualize moments of joy and self-trust, without faces, body checking, or “before-and-after” imagery.
We want to feel like a breath of fresh air on their feeds. How? By prioritizing small, tactile moments that feel honest and grounded that’s different from typical, preachy wellness content.
VIDEO PITCHES
VIDEO PITCHES
Three video concepts that speak to users.
I've created onboarding flows and trip editors that simplify how users express their travel interests and discover personalized trips, turning sprawling concepts into immersive, map-centered experiences. We've set a precedent for agentic, conversational modalities of engagement, setting the foundation for our team’s next product phase.
More personally, this work has sharpened my product sense: how to prioritize what truly matters for users, how to advocate for design in ambiguous environments, and how to create structure and replicability.
I've created onboarding flows and trip editors that simplify how users express their travel interests and discover personalized trips, turning sprawling concepts into immersive, map-centered experiences. We've set a precedent for agentic, conversational modalities of engagement, setting the foundation for our team’s next product phase.
More personally, this work has sharpened my product sense: how to prioritize what truly matters for users, how to advocate for design in ambiguous environments, and how to create structure and replicability.